Product Reviews, what they are, why they are important and how to create them. Product Reviews are information that your customers can read about the benefits of your products and services in a factual way. This article will help you understand how they can be powerful marketing tools. And by understanding how they are important you can use them to drive free leads and sales.
To successfully drive traffic, sales and conversions to your website you must understand how to get more product reviews from your existing customers. And with the latest The Proven Power of Reviews study stating 86 percent of consumers stated that reviews are now an important source for purchase decisions; product reviews have become even more critical than ever before. In order to use them to their full potential, you should consider having a few on-page product reviews, or perhaps even several of them on-page. The idea is that if you entice someone to read your review, they then may want to visit your website, this will ultimately lead to more leads and more sales.
There are a number of ways that you can do this. One way is to offer the customer a discount or some sort of incentive when they leave a review for your product. Some marketers call these "incentivized reviews" and they can be very powerful. Others prefer to simply make a reward when a customer leaves a review, this can be a digital coupon or free product. Whatever method you choose you should ensure it is sufficiently granular to actually capture the interest of your buyers.
Another way to use product reviews is to build trust and rapport with your customers. If you get good reviews from people that trust your brand then you have a much better chance of getting those particular customers as loyal clients. This builds a relationship with your consumers, which can lead to repeat sales in the future. At the end of the day the goal is to build your list and your best bet is to get positive reviews. The best way to do this is through incentivized reviews. If you offer a customer a small discount or other form of incentive for leaving a review, then you are increasing the chances that they will write a good review for your product.
You can also try getting reviews written about your product by independent parties. The good thing about getting reviews written by third parties is that they have a vested interest in your product being successful. Their opinion will be based on real life facts and will not be biased. There are a number of ways that you can go about obtaining these Amazon product reviews.
Regardless of the option that you choose, using Amazon product reviews is an excellent way to help you make the right buying decisions. Negative reviews should never be overlooked and should be taken seriously. If you are going to use a third party to get your Amazon product reviews then you should be sure that the third party has your best interests in mind. You can easily find out whether or not a third-party has your best interests at heart by asking them a few questions before purchasing their services.